One of rugby league’s greatest sponsorship deals has been signed as Coke will be the lead sponsor of the Rugby League World Cup later this year.
RLWC management have allowed coke to sponsor all white lines on the ground on game day and corporate hospitality staff will now be referred to dealers rather than waiters among many other significant changes to gameday operations. GM of Australasian sales Grant Needahit told Thai Castle ‘This sponsorship deal is a no brainer, coke and rugby league have gone hand in hand for the entirety of the NRL. Just look at the NRL trophy, guess what Norm Provan and Arthur Summons did straight after their image was captured, I think you can guess.”
CEO of Rugby League Australia Eman Lovewitcoco, of Kenyan decent originally, has heaped praise on the decision “I’ll tell ya what I’m a happy happy man today. Absolutely buzzing, fizzing almost you could say. I literally haven’t slept all night
Absolutely buzzing, fizzing almost you could say. I literally haven’t slept all night I’m so fucking stoked with this announcement you have no idea, wanna go do 1000 kicks at Leichhardt oval this afternoon? I’ll race ya! Go!” Rugby league officials attending snorted with laughter at the press conference today when David Kidwell
Rugby league officials attending snorted with laughter at the press conference today when David Kidwell apologised for being late to the press conference as he was ‘dealing with Kevin Proctor’